One definition of a backlink is a link that leads to another page on the same website. The term “backlink” refers to the link that leads to your site from another. A backlink occurs when one website link to another.
If you’re wondering why backlinks are crucial, here’s why.

Benefits of using backlinks

In order of importance

Backlinks are like recommendations from your friends to search engines like Google. The greater the number of votes that a web page receives, the higher it will often appear in search results for related queries.

How do we know this? There is a high correlation between the quantity of backlinks from different websites (referring domains) and organic search traffic, which we have seen repeatedly in our studies of link-based ranking variables.

The ability to be found

New information is discovered by search engines as they crawl previously indexed pages and look for updated links.

Getting backlinks from prominent pages might increase the likelihood that search engines will find your material faster than if you didn’t.

Referral traffic

Backlinks are a form of navigation that helps users find relevant information online. This is why they can be selected for further action.

Referral traffic is the traffic that comes from other websites that connect to yours.

A good backlink is what?

There is a difference between quality and quantity when it comes to backlinks. Some of the factors that determine a backlink’s value and quality are listed below.


Google gives more weight to relevant backlinks because they receive more click-throughs as a result. The “reasonable surfer” patent addresses this very issue.


Strong websites tend to have a greater “authority” transfer when linking to other strong websites.

We’ve looked into page-level authority a few times, and we’ve established a direct correlation between it and organic visits.


Referral traffic from backlinks on popular pages is more likely to come from those backlinks than those on less popular pages. Intuitively, you know that’s true. The actual question is whether or not backlinks from popular pages have a greater impact on search engine results than links from less popular pages.

We have lately attempted to provide an answer to this query. We analysed the organic traffic to the pages that link to the pages that ranked first for 44,589 generic keywords.


It’s possible that some links on web pages have more weight than others since users are more inclined to click on links that are more prominently displayed.

Bill Slawski discusses this issue in his review of Google’s revised “reasonable surfer” patent.

It’s rare for a nofollowed backlink to affect the rankings of the connected page, but it’s not impossible.

The acquisition of following links should be prioritised over the creation of new links because of the time and effort required. Don’t make a big deal if a link to your site is nofollowed. Perhaps it still has some SEO worth.

The Main Text

When creating a backlink, the words you choose to use as the “anchor text” are what will be clicked on.

In its first patent, Google claims that anchor text has an effect on search engine rankings.
However, we found only minimal associations between anchor text and ranks across 384,614 pages that we analysed.

Hence, while anchor text is significant, it is not the most crucial factor.

The Proper Way to Verify Inbound Links

Two methods exist for discovering how many other websites and pages link to a given one. The first strategy is limited to sites that you actually own. The second is used to examine the links that lead to a specific page or website.

Verifying Link Profiles in Google Search Console

Google Search Console provides insights into your site’s performance and organic search traffic. To start using it, all you have to do is create a free account and prove that you are the owner of the website you want to protect.

After logging in, select “Links” from the menu on the right.

Indicated in the column labelled “External links” is the total number of different websites that link back to your own.

Increase your number of backlinks

More backlinks can be obtained in one of three ways: by making them, by earning them, or by building them.

Attaining backlinks

Others will connect to your page if they find it useful enough to share it on social media, Google, or through personal recommendation. In other words, links that you earn are natural.

Synonymous link generation

This refers to the process of actively pursuing inbound links to your website. Some examples are listing your company in online directories, commenting on blogs, and participating in online discussion threads.

Incorporating inbound links

This is the process of requesting a link from another website’s administrator, editor, or webmaster. You must have a distinct selling point for this to succeed. This is when strategies for gaining inbound links come in handy.

These are several that have stood the test of time:

  • Guests posts: Provide to pen a single-post guest blog for another website.
  • Search for dead links that are relevant to your site on other websites, and then contact out to the site owners to offer your link as a substitute. (Our broken link checker will help you with this.)
  • How to Build a Skyscraper: Discover highly linked-to content in your niche, improve upon it, and then lobby for the original content’s linkers to promote your version instead.
  • Totally unrelated references: Locate instances when your brand is mentioned but no link is provided, and request that the author include one.

Consensus and Remarks

When it comes to page rank on Google and other search engines, backlinks are crucial. Nevertheless, not every backlink is the same. The value and effectiveness of a link is affected by its relevance, placement, and other factors.

The more accessible a link is, the less value it has.

5 Effective Strategies To Get More Backlinks