TikTok is an inspiring platform that gathers the attention of creators, brands, and businesses. Since the introduction of TikTok in 2016, it acquires to be the most downloaded application. By 2022, TikTok is about to reach one billion users. Moreover, half of the users on TikTok are from the U.S and are between the age of 18 to 34 years.
Since the TikTok platform has a greater audience, it is easier to gain higher engagement. But how does TikTok display the right content? Here comes the TikTok algorithm to display content according to your interest.
What Is TikTok Algorithm?
The TikTok algorithm decides the videos to display on the For You page. Based on your interest and recent history, the TikTok algorithm shows the videos you wish to watch on the For You page. The TikTok algorithm mainly works based on the following factors:
- User interactions
- Video information
- Account settings
User Interaction
Users’ activity on TikTok plays a significant role in the TikTok algorithm in deciding which videos to show on the FYP. The following actions to be considered by the algorithm are:
- Video likes
- Video shares
- Comments Posted
- Shared videos
- Accounts followed
Moreover, the TikTok algorithm displays more interesting videos than videos from your followers.
Video Information
Considering the following video attributes specific to your watch, you will get videos on the FYP.
- Video length and runtime
- Captions
- Sounds
- Hashtags
- Stickers
Hashtag remains the primary component because users create or watch a video using hashtags.
Account Settings
TikTok now revealed that its algorithm considers account settings to optimize your account among your target audiences. The following are the settings on your device that shows your content to new audiences:
- Language preferences
- Device type
- Country setting
TikTok Algorithm: Increase Virality With 5 Best Practices
Now, we know the working of the TikTok algorithm, and our next step is to design your videos to maximize your exposure.
#1. Make Use Of TikTok Pro
TikTok contains a Pro account where TikTok provides the report of your audience’s performance. Under the TikTok Pro account, find the follower’s activity available in the Follower tab. With the report, you can find ways to provide compelling content favorable to your audiences.
#2. Focus On Community
Your TikTok videos go trend only when your communities share, engage, and participate in them. The great benefit of TikTok is that it displays all your videos to the engaging communities based on the specific hashtags that users frequently search. Set all your standards according to the interest of target audiences and gain popularity.
#3. Catch Your Viewers Attention
TikTok offers you only three seconds to hook your audience’s attention. Hence you need to put in extra effort and focus in the beginning portions of your video. Ensure to incorporate creativity and elements of interaction so that you can hold users’ attention certainly achieve completion rate as well. But are you now stuck with a low reach on TikTok besides doing all this? No worries. Just start thinking how to get more TikTok views within a short period so you enjoy the result of having worked on your creativity to grab the user’s attention and make them stay till the full video gets played.
#4. Provide Engaging Captions
Since TikTok is a video platform, captions become essential to show the uniqueness of your video. Moreover, TikTok contains a feature to automate your captions for videos. To activate this option, click the ‘captions’ button after creating a video. A recent report says that users improved their engagement level by using closed captions.
#5. Post Content Frequently
The most important tip to increase your popularity on TikTok is to create and publish content regularly. Maintaining a content flow on TikTok is key to drive higher audience engagement. If you want new audiences, post videos one or two times daily with fresh and engaging content to receive users’ attention.
Conclusion
As the usage of TikTok increases, there are abundant opportunities to gain organic followers to your account. Increase your TikTok presence to grab more audience attention and stay on top of the platform. Get through the article to know how to be popular on TikTok by following the algorithm in the right way.