Numerous high-profile companies and organizations, ranging from Guess to Chipotle, have already signed up and are taking advantage of TikTok’s features. And perhaps you’ve seen videos of dancing challenges, fruit cutting skills (yes, it exists! ), or you’re simply there for the beautiful animal videos, but you’re unsure how TikTok might help you build your podcast audience? However, even if you’ve never joined up or watched a single frame, this piece may be beneficial to you and the business show.
We’ve compiled some excellent tips for utilizing TikTok to advertise your podcast and assisting you in establishing a presence on the site. You’ll quickly find an entirely new universe of podcast promotion options, and you’ll have a great time doing it!
1. Distribute Podcast Clips
To begin, if you’re interested in using your TikTok profile to help increase your podcast audience, you’ll want to post excerpts. This may include excerpts from previous episodes or a video clip or two from your upcoming episode.
If you record your podcasts for your Channel on youtube or video podcasts, you’ll always have the video footage necessary to make some fantastic TikTok clips.
2. Squeeze In A Few Sneak Peeks
Teasers are another excellent form of video you can publish on TikTok to help build your podcast audience. These may be genuine sneak peeks of your forthcoming TikTok podcasting episode. Also, look for some ideas to connect them with your podcast. You can even pick the viral content on TikTok to make a better outcome for your podcast.
Dance and lip-sync TikTok tasks are always popular, there are so many more challenges and trends to attempt! Find a creative method to connect it to your podcast, which will blow up your engagement on TikTok. As a result, you’ll also be acquiring new audiences who will undoubtedly become devoted listeners.
3. Collaborate With Your Guests And Create Backstage Videos
If your program frequently has some amazing guests, get them to join in on the excitement by creating some entertaining behind-the-scenes films to broadcast on TikTok. Whether you and your visitor are getting set to begin recording or you’re having a quick coffee at a nearby café before taking over the recording studio, “a day in the life” content is often a victorious factor.
If your guest is up for it, challenge him or her to one of the numerous TikTok challenges. Not only will you have a great time and laughter (which will be wonderful for your podcast episode’s chemistry.
4. Recommend Your Favorite TikTok Podcasts
Additionally, you may utilize TikTok to share your personal podcast recommendations. These might be topic-related, such as your favorite Harry Potter podcast or feel-good listen. Maybe they’ll just be among your current favorite shows.
Podcast suggestion videos are advantageous for podcast advertising because they have the potential to turn TikTok users into passionate podcast listeners. By introducing people to the podcast medium, you can convert them to the program.
5. Alternate Your TikTok Content
Finally, but certainly not least, you must diversify your TikTok content. This is critical for overall platform success! While the purpose of utilizing TikTok is to advertise your podcast, you must ensure that your posts do not only promote yourself.
If your videos are only about your podcasts, viewers will rapidly lose interest in your content. Bear in mind that people use TikTok to be amused.
To summarise, TikTok is the biggest social media network available today! It enables you to engage with your listeners in novel ways and provide cutting-edge content, all of which contribute to the growth of your community and the development of the relationship and connection between you and your audience.