Instagram’s massive user base of 1 billion monthly active users makes it a desirable marketing channel for many companies. However, it’s common knowledge that social media posts often go unnoticed.
Instagram as a marketing tool requires content that both interests your followers and helps your company succeed. That’s why it’s crucial for Instagram marketing to comprehend Instagram engagement and learn how to enhance it.
What exactly is Instagram participation?
The level of engagement on Instagram refers to the amount of activity between your followers and other Instagram users. Engagement occurs when a user sees your content and interacts with it on the site.
To make sure you’re making quality social media content (or using Instagram growth hacks) that’s helping your business expand, you should monitor and tweak the metrics below. Instagram may be used for many commercial purposes, but the majority of them will necessitate interaction.
Instagram: How To Figure Out Your Engagement Rate?
You need to know how to calculate Instagram engagement before you can start using it effectively. The formula is as follows:
Sum of likes, comments, and shares divided by the number of followers multiplied by 100
If you’d like account for the percentage of people that interacted with your post, rather than just your follower count, you may do so by calculating the post’s overall reach.
In any case, you may use this method to determine the post’s engagement rate. To get your average engagement rate, you must first know how many interactions each of your posts typically receives.
How much interaction do you consider optimal on Instagram?
Instagram accounts with high interaction rates are not universal, and neither are industry norms. One company’s “acceptable” level of participation may be far lower than another’s.
Instagram engagement rates for businesses ranged from an average of 0.32% to an average of 2.99%, according to one survey.
These figures can serve as benchmarks against which your own engagement rate can be measured, but you shouldn’t place too much weight into the mean.
Improving Instagram Follower Participation
It’s possible that after learning “what is a good engagement rate on Instagram,” you’ll realise that your current rate isn’t quite where you want it to be. The potential of social media to evolve is one of its greatest strengths.
Are you prepared to understand how to boost Instagram engagement? Here are 14 suggestions for improving your company:
Prompt people to leave comments by including CTAs
Instagram is primarily a photo-sharing app, but your caption is still important. A few well-written words may give your content more context and real worth. However, if you really want to get people talking, you should do it in the caption.
Put in a call-to-action or a question that will get people talking. You may also provide a link to your bio or an external resource and direct readers there. Many authors additionally encourage readers to bookmark or share the piece if they find it useful.
Use Instagram’s story features
Viewing Instagram stories is a popular pastime for many people. You can provide your followers with even more insight into your brand with these brief, conversational messages in addition to the content you provide in your feed.
There are numerous helpful interactive elements in Instagram stories, including:
- Relationship building with your target audience
Find out what people think - Prompt people to share
A poll is a great way to demonstrate your interest in your audience’s thoughts while also gaining insight into them.
Employ well-planned hashtags
One study found that including even one hashtag in a post increased engagement by 13 percent. Users who don’t follow you but are interested in your content can discover it through hashtag suggestions in their feed or on the Explore page.
You should look at the most popular hashtags in your specific field. Pick trending hashtags that people will use to interact with companies like yours.
Give your brand some character
People are more likely to interact with well-known, relatable companies. Connect with your audience by sharing your story.
Do you want people to associate your brand with levity and fun? Laugh at yourself and post sarcastic comments on your feed! Perhaps your brand is one that encourages and motivates consumers. Posts and captions should reflect these attributes.
Make a variety of posts
Instagram is most known as a photo-sharing platform, but expanding your content to include other media can boost your account’s performance. Reels provide various tools for working together with other producers and audiences to strengthen your relationship with both.
Publish only top-notch material
Content is king on all digital marketing channels. Instagram users should aim to make material that others will want to keep and share. Getting someone to press the heart or make a brief comment is easy, but convincing them that your piece is worth sharing or saving requires more substance.
If you want to deliver this kind of value on Instagram, you need to know your audience and what they find interesting.
You may, for instance, inspire financial savings by sharing insightful counsel or relevant industry data. Shares might be prompted by postings that are both newsworthy and funny.
Participate actively in local affairs
You should also participate in your online social network. Instead of just sharing the work of others and waiting for them to praise you, try commenting on their posts and showing that you’re interested in engaging in dialogue.
If you want people to know they can rely on you to hear them out and assist them, then you should respond to any questions they leave for you.
Join forces with other artists
Fans get excited when their favourite creators team up with popular companies. As long as the partnership is sincere and useful to your audience, you should enjoy working with your favourite creators and businesses.
By sharing your material on your collaborator’s platform, you may reach a wider audience and encourage more people to interact with and share your work.