In order to spare you the hassle of sorting through the many options, we have reviewed the top social media analytics tools on the market. Listed below are some of our top picks.
How do you keep track of your brand’s growth on social media to ensure you’re on track with your marketing objectives?
Better decisions may be made for your business or your clients’ businesses with the aid of social media analytics tools.
Before settling on a tool or piece of software, it is usually advisable to conduct considerable study into the available options to ensure a good fit for your company.
Find the finest social analytics solution for your company and learn how to make informative reports.
The Meaning of Social Media Analysis
Just what are these “social media analytics” anyway?
Analyzing data from social media platforms allows us to:
- Seek out commonalities
- Establish connections.
- Track and foresee changes in any data stream
- You may help your business or your clients’ business succeed by introducing them to the power of social analytics and showing them how to utilise it to boost campaign results, strengthen relationships with consumers, and remain ahead of the curve.
Advanced objectives like maximising return on investment (ROI), maximising the value of campaigns, and connecting social media marketing goals with business goals are all possible with the help of analytics for your company. Get a free copy of the SMART goals guide to help you organise your efforts.
Which Social Media KPIs Really Matter?
Your team’s goals will determine which social media indicators are most valuable for your brand. That’s why it’s important to first establish why you’re engaging in social media marketing.
The following are examples of widely used goals and the corresponding metrics:
Raise product recognition
Maintain a tally of how many people saw your posts, how many times your brand was mentioned, and how many times your content was shared.
Facilitate visits to your website
The percentage of social media-sourced website visitors who return to the site after only one interaction is a key metric to track.
Boost your service to the public
Keep an eye on how many inquiries or suggestions you get, how long it takes your team as a whole to respond, and how much each team member contributes.
In order to maximise profits
Pay attention to the subscriber count, the sum of “adds to basket” and completed checkouts, and the overall amount spent.
What Format Should My Social Media Report Follow?
Reporting on social media analytics requires a system that can reliably gather data, provide valuable insights, and let your team reach educated judgements. While it is true that all social media networks supply some type of native data, the analytical and reporting tools inside such platforms are oftentimes inadequate.
The most effective social media analytics programmes gather information from each social network in a unified report.
Easily share your findings with your team or clients with the help of the many tools that generate reports based on your specifications or automatically.
The Social Media Report: What Does It Look Like?
Your brand’s social media analytics should be highlighted, and essential findings should be visualised, in a report.
Get your report off to a good start by highlighting your most important channels and analytics.
Put in some useful results like market assessments and return on investment figures. Give your final thoughts on the team’s performance, including highlights, lowlights, recurring themes, and trouble spots.
Tools for Analyzing Social Media Data
Analisa
Analisa is a social media analytics software that use AI to analyse user profiles and trending hashtags.
Improve your paid and organic strategies with reports on your campaigns, followers, rivals, influencers, and hashtags from Analisa.
Accessible via many social media platforms
- TikTok
Audiense
Audiense Insights is a customer engagement solution that gathers and analyses data about your target audience. You may find influential people, learn more about your consumers, divide your audience into hyper-specific subsets, and use that information in your social media marketing plan, all with the help of Audience Insights.
Accessible via many social media platforms
- Snapchat
- TikTok
- YouTube
Awario
Awario is a web and social media monitoring tool that helps you monitor the reach of your brand, determine the tone of your remarks, discover new audiences, and locate industry influencers. Analytics from Awario allow you to monitor development and distribute customised information to your clientele and other interested parties.
Accessible via many social media platforms
- YouTube
Curalate
Curalate is an e-commerce solution that uses user-generated content and social media to promote products (UGC). Tracking and analysing e-commerce conversions using Curalate analytics allows you to improve content performance and return on investment.
Accessible via many social media platforms
- YouTube
Cyfe
Cyfe is an analytics platform for businesses that combines social media monitoring with statistics including website traffic, product sales, and customer support inquiries. Learn how your brand’s sponsored and organic social initiatives impact website traffic, revenue, and other KPIs using Cyfe analytics.
Accessible via many social media platforms
- YouTube
Falcon
Falcon is a complete social media management package with features including publication, interaction, customer service, and listening. Falcon analytics allows you to monitor your audience size, learn what factors influence your followers’ activity on social media, have access to data from all of your channels, and create personalised reports and dashboards.
Accessible via many social media platforms
Fanbooster
With Fanbooster, you can manage your social media accounts, publish content, monitor comments, and analyse your audience’s reactions all in one place. Utilizing Fanbooster’s statistics, you may examine your audience’s activity, analyse your website’s traffic, evaluate your channels, and spy on the competition.
Accessible via many social media platforms
- TikTok
- YouTube