The home furnishings market is expected to be worth over $660 billion by 2023. By 2026, analysts anticipate it will have increased to over $800 billion. The domestic business sector is thriving, to put it mildly. It’s become increasingly important to carefully select and maintain the environment you spend the majority of your time in. Each week, countless people devote a significant portion of their time to browsing the social media channels of home improvement companies and influencers in search of fresh ideas for their own homes.
Is the news feed for your favourite local brands the one people actually use? It ought to be. The explanation is as follows.
What Social Media Can Do for Your Domestic Brand
It’s no secret that by 2023, social media will be a significant revenue generator for brands of all kinds, including household names. Brands selling furniture and home accessories were among the first to enter the social media market, since sites like Pinterest were created specifically for that purpose.
If you represent a home brand and you’re here, you definitely use social media. How well, though, is it being utilised? No longer will a few Instagram photos or Pinterest pins per week suffice in this age of social entertainment. It’s time to venture outside your usual social circles and join (or create) a group of people who enjoy content produced for home brands.
Platform-Specific Advice for Social Media Marketing for Home-Based Businesses
While it’s simple to establish a set of guidelines that home brands can use to succeed on social media, it’s far more helpful to separate out specific steps for each platform. By leveraging the unique qualities of each distribution method, established household names can reach far beyond their current customer base.
Here’s how your home brand can take your content strategy to the next level by making use of every major social media platform:
Instagram is like heaven for people who are passionate about interior design. It’s developed into a place where ideas big and small can be shared. It’s important to have a content strategy and keep up with your main feed, even if static images aren’t as popular or engaging as they once were. Using user-generated content (UGC) is a fantastic method for accomplishing this. Including user-generated content in your strategy not only provides a welcome diversion from the status quo, but it also demonstrates to your customers that you are paying attention to them by doing something as simple as reposting one of their home photos.
The use of reels allows you to give life to your otherwise static Instagram posts. Furthermore, they are the ideal platform for disseminating interesting, bite-sized content like interviews with industry leaders, how-to guides, and behind-the-scenes looks at your products. This content is popular among consumers because it fills in the blanks left by a single image or carousel in their news feed.
Using Instagram Reels as frequently as possible should be a part of your content strategy as they are the platform’s future.
There’s a good reason why TikTok is the most used social network worldwide right now; capitalising on this as a domestic brand is essential. The app’s ability to help companies present a friendlier, more approachable side of their company is one of its best features. On Twitter, the quantity of your entertaining and interesting posts is more valued than the quality of your feed and content.
Home brands can get in on the viral action by posting content that is both humorous and behind-the-scenes. Those who make content to the FYP should anticipate being unable to purchase tickets.
We have no doubt that as a home decor company, you have heard of Pinterest. In general, Pinterest is used by its users as a shopping tool. They fantasise about having perfect homes, complete with beautiful kitchens, bedrooms, and living rooms, and a large part of that is the furniture that would fill those rooms. That’s why it’s important for businesses to develop a well-thought-out Pinterest marketing strategy.
Brands can take advantage of YouTube’s distinctive long-form, almost documentary-style content format. Home brands can take advantage of this medium to present their previously static content from other channels in a dynamic and comprehensive format. In-depth product explanations and step-by-step tutorials on how to make something are made for YouTube. Customers who are curious about your home brand’s “why” may be drawn in by this type of content.
Facebook is the gold standard when it comes to making your mark and building a community online as a brand. Home brands now have more channels of communication with their customers thanks to the combination of groups and pages. A Facebook page is more accessible to the general public and can be utilised for broader, more engaging content such as product launches that are intended to attract users outside of your core demographic.
While we understand that Twitter isn’t necessarily the first social network on your list for home brand promotion, it also shouldn’t be the last. Twitter, like Facebook, is a great way to connect with like-minded people and form new friendships. Twitter communities are organised and run by their members, who appoint administrators and moderators to facilitate discussions on a wide range of topics.
Start your own user community as a home brand and invite users who express an interest in joining. Participate in discussions, post questions, and get responses from other users who share your enthusiasm for the home improvement sector. Just so you know, all of Twitter can see tweets from within your community, but only community members can reply to them.