The Customer Lifecycle and Social Media

One out of every five minutes people spend online is spent on social media, making it a major distraction. There are about 2.1 billion people on social media, and many of them log in many times a day.

However, businesses don’t benefit directly from all this social engagement because it only accounts for 1.55 percent of total e-commerce traffic (behind search and behind email).

Brand recognition established through social media typically has an early and somewhat qualitative influence on the customer path to the online purchasing process. In some sectors and countries, the influence of social media may not become apparent until much later in the consumer journey.

The initial effects of social networking sites establish three primary requirements:

More work is required to convert social media users into buyers because their primary motivation for using these sites is for social interaction, not shopping. In response, ASOS includes a product ID next to the Instagram photo of the relevant item.

An appropriate rallying cry: There’s a lot of competition for consumers’ attention on social media platforms; businesses need compelling CTAs to stand out. Take a look at how Uniqlo tackles this problem by advertising its thermal apparel this fall:

Nothing beats social media for spreading word about a company.

Companies with a strong social media presence are seen as more personable by their customers. By raising their profile, these companies may boost their site’s SEO and provide a better user experience to attract a more specific audience. All of these actions foster confidence on the part of their potential and existing clientele.

You are well aware of the crucial role that trust plays in today’s online marketplaces, so bear in mind that:

First, social media posts can bring in qualified visitors to your site.

Engaging in strategic planning can bring in highly qualified leads to your company’s website. Social media postings may locate and entice your potential consumers by way of organic and paid reach.

Establishing concrete goals that reflect the demands of your organisation in the present is essential for developing an effective social media strategy.

Astonishing data about the scope of social media:

  • While the typical Facebook ad has a 9% click-through rate, including a call-to-action button may increase that number by 2.85%.
  • per day, Facebook attracts half a million new members, or 6 new profiles per second.
  • In the United States, 72% of all internet users log on to Facebook at least once a month.
  • Median (middle) buddy count is 200, with an average (mean) of 338.
  • Those who don’t use Facebook themselves are likely to be living with someone who does. Twenty-four percent of those people said they check out the user’s posts and/or images.
  • Twitter customer support discussions have increased fivefold over the past two years.
  • Customer satisfaction increases by 19% for businesses who use Twitter for support.

Two, using social media may help your site rank higher in search engines.

Create and disseminate high-quality, authoritative material on social media to gain external links organically. As part of your inbound marketing strategy, a rise in external connections helps your site’s search engine rankings. For this tactic to work, you must give your company’s personas the material they want.

  • Users typically follow five brands on Twitter.
  • Eighty percent of Tweeters have promoted a product or service.
  • When asked what they did after seeing a company mentioned in Tweets, 54% of users who took part in a Twitter poll said they did anything (such as visit the business’s website, do a search for the brand, or retweet material).
  • Tweets containing photos get 18% more clicks, 89% more likes, and 150% more retweets than those without.
  • Twitter customer support discussions have increased fivefold over the past two years.

Third, social media allows you to provide a worthwhile encounter for your followers.

Providing your followers with a positive experience increases your credibility and solidifies your relationship with potential customers. Fans become buyers, and buyers become repeat customers, thanks to this service.

All because they fit the profile of your brand you established on social media. Five out of every ten Americans who use social media report being more loyal to the companies they follow.

Some fascinating data may be gleaned from brands’ social media interactions with their fans:

  • More than twice as many people between the ages of 55 and 64 interact with sponsored material as those between the ages of 28 and 34.
  • Ninety-six percent of people who talk about companies online do not follow the brands’ official pages.
  • When customers tweet their complaints to a company, 78% anticipate a reply within an hour.
  • Nearly half of Facebook users have shown their approval by “liking” a brand’s page.
  • Eighty percent of Twitter users have referenced a brand in a Tweet, and 77% of those people feel better about the brand after receiving a reply to their Tweet.

Fourth, social media may be used to establish credibility.

The social proof your business receives from establishing its authority online is tremendous, especially if you stay in touch with your fans by doing things like responding to their questions and offering solutions to their issues.

The credibility of your business may be bolstered by utilising both authority and social evidence.

Retaining Current Clients

Customers may be retained via social media interaction. Keep in mind that you have a 60–70% chance of making a sale to an established client, but only a 5–20% chance of making a sale to a new prospect.

Theoretically, new clients who engage with your business on social media are more likely to become loyal customers.

Create material that will intrigue readers, help them feel connected to the company, and encourage them to become devoted consumers. Use social media to connect with your target audience and convert them into lifelong buyers.

Four Justifications To Keep Using Social Media Despite Its Low Conversion Rate