Let’s pretend you’ve finally gotten around to creating your website and are now looking for quality connections to boost your SEO.

You can evaluate a website’s value for a backlink by looking at its traffic and domain reputation separately.

Should you give preference to high-traffic sites or authoritative ones when looking for backlinks?

Comparison of Backlink Domain Authority and Traffic

Let’s define these words before diving into the market analysis.

Domain Authority: What Is It?

Domain Authority is a metric used to predict how well a website will perform in Google’s search engine results page.
Domain Authority, despite widespread perception, is not a Google product. Moz developed it as a separate measure.

Despite Google’s indifference to the metric, it has a significant effect on how brands organise and run their online presence.

Traffic on a Website

Traffic to a website is the number of people who view it on a daily basis, on average. This information must be validated for the intended audience and prospects must be nurtured.

There are a number of reliable measures to take into account when looking for backlinks, including domain authority and website traffic.

Even though these are typically implemented perfectly on legacy webpages, there are still a few that require both.

Effects of Domain Popularity and Traffic on Inbound Links

The search engine rankings are determined by the amount of incoming links to your website. Search engine optimisation (SEO) and page rankings increase for sites that receive lots of high-quality backlinks.
However, not all external links should be used on your page.

A everlasting ban and penalties await those who submit content with poor quality links.

Even though high-traffic connections are generally beneficial, some of them may look spammy. Gaining high domain authority links is difficult, but doing so can significantly improve your SEO and page position.

We’ve put together a guidance to help you prioritise if you find yourself in this predicament.

The Relationship Between Website Visits and PageRank

Traffic and domain reputation are still the most important factors to consider when evaluating a website. While each option has its own merits, deciding between them can be difficult.

Even if they aren’t specifically about your topic, high-traffic websites can be a great asset to your backlink strategy. While material on websites with high domain authority may not attract as many visitors, it may generate more qualified leads.

5 Things to Think About Before Choosing Backlinks Based on Traffic or Domain Authority

1. Types of Products

Your website’s endorsed product or service should be your first consideration when selecting the best website for backlinks.

Generally speaking, there are four distinct categories for products: convenience items, shopping items, specialty items, and unsought things.

If your product or service fits the bill of “convenience goods” with established market recognition, you should focus on gaining backlinks from popular websites.

If you’re offering toothpaste, for instance, your site needs to differentiate itself from the competition. To do this, you’ll need to make yourself a fixture on the most popular websites in your niche.

Now, if you’re selling a product that falls into the category of “specialty” or “unsought,” you’ll need to promote it on authoritative websites to gain consumer trust.

Frequently, only specialised products can be found on store shelves. In addition to meeting your TG, spreading product knowledge should be your top priority. At this point in the product life cycle, it would be futile to pursue unqualified leads. Instead, you should work on establishing connections with trustworthy, highly-ranked websites on Google and gaining referrals from them.

2. Niche

The focus of your website is the next important consideration. The best connections for an informational and instructional website are those located on popular, widely read websites.

And if you work in marketing or customer support, you should look for sites that will link to you with a high domain authority and page authority (DA PA).

You will need more websites to give your backlinks in if your website caters to a very specific niche that is already quite saturated. 

3. Stage

Can we expect a fresh website from you soon? Or has it been online for a while, attracting both material and crawlers?

Search engine optimisation (SEO) connections for a new website can be pursued by targeting high-traffic websites. The most important factor right now is the number of people who see your material online. You need to use every tool in your arsenal, and that includes sending your hyperlink to popular sites.

4. Content

When searching for backlinks, it is important to consider the sort of content you publish and how quickly you publish it.

You can boost your website’s Google search engine rankings and attract more visitors by employing an in-house content team and a content generator. If that’s the situation, you should prioritise DA backlinks from authoritative websites.

5. Quality

Having a lot of visitors is seen as a positive thing. However, there are additional measures that matter when it comes to backlinks and traffic. Bringing in unprofitable material quickly drains resources.

Focusing on traffic instead of prospects will hurt your SEO efforts. In this case, it’s best to choose authoritative sources.

You can verify this by looking at your website’s return rate. The typical rate of bounces should be around 60%. Your website has low-quality visitors if its bounce rate is close to 80%. Click-through-rate (CTR) and average session time are two other metrics to monitor, both of which provide insight into the value of your material.

You shouldn’t put all of your attention on building backlinks to increase exposure. It’s also important to think about how the material you put up on your site can help draw more people there naturally.

Traffic vs Domain Authority: Which is Good For Backlinks?