Like numerous other site owners, are you making concerted efforts to increase your site’s credibility, search engine ranks, and organic traffic?
Many online business owners and marketers strive for this, but they can’t do it without the help of serps like Google.
Really, a business needs to cater to search engine robots until it achieves such a level of popularity that consumers actively seek for the brand name or specific products it offers (like Nike or Adidas).
Some common link-building blunders
Getting links from sites with less credibility value
Think of your website as a garden, with links serving as the blooming flowers. Similar to how a few of stunning blooms can transform a garden into a pleasant haven for pollinators, a handful of high-quality backlinks can improve your site’s authority and ultimately raise its search engine position. Conversely, having a lot of links that don’t add value are like having weeds or parasites on your page.
Irrelevant sites linking to you
Getting links from unrelated sites is like shooting yourself in the foot. Your site’s reputation and its standing in the search engine results pages will both suffer as a result. The recent Helpful content change from Google prioritises providing visitors with content that is both relevant and beneficial to them; as a result, sites that attempt to cover every topic under the sun will be penalised (except for news websites and recognised publishers).
The temptation to sell backlinks on such sites is strong, but doing so is dangerous. Sites that don’t provide valuable information, including through the external links on their page, will suffer a significant decline in search engine rankings.
Bad links coming from sites with low-quality, copied content
Imagine putting in hours and hours to create a high-quality website, only to discover that some shady link-building firms have been directing traffic to your site using content that is either weak on originality or duplicated. It’s the worst case situation since search engines will punish your site and your reputation will suffer.
Sadly, some agencies will take short methods, like as employing substandard or plagiarised material, to increase the number of backlinks to your website. They steal content from other sites, add your link to the copy, and then submit it to any and all websites that will have them.
It’s also important to remember the problem of duplicating material. Google’s algorithm will determine the best material and rank it accordingly, even if the same website has written many entries on the same topic. This will have the impact of devaluing any duplicate content and links contained within it.
Inbound links from sites with a poor link reputation
Have you ever seen a website with an obviously spammy or irrelevant backlink profile? It’s a glaring red flag that the site isn’t trustworthy enough to merit a backlink. But how can you tell whether or not the websites to which it links are credible?
The spam rating on Moz and the toxic rating on SEMRush are two tools that can be used for this purpose. These resources will help you determine the site’s trustworthiness and the quality of its backlink profile.
Steer clear of pages that just provide dofollow links.
If a site grants your request for a dofollow link, Google will interpret it as a vote of confidence and pass on any associated link equity. Yet, if a website just gives out or receives dofollow links, search engines may view this as suspicious and penalise your site’s ranks as a result.
Blending nofollow, dofollow, and user-generated content links creates a more organic and reliable appearance for a website. Search engines are more likely to favour a website with a diverse link profile because it shows that the site is building links naturally and organically.
Don’t Make Too Many Phrase-Exact Anchor Text Links
It’s natural to want to show up in search results for a specific keyword, but don’t you believe it’s crucial to follow best practises when doing so?
Although it may appear like a fast and easy way to the top of search engine rankings if you build backlinks using exact match anchor text, this practise can actually do more harm than good.
In fact, search engines will punish sites that construct backlinks with exact match anchor text without considering grammar or context.
While constructing links, it’s important to consider the context
Do you believe there are websites out there whose link building campaigns truly backfire? It’s hard to believe, but I’ve worked with customers who were hurt by the link-building efforts of their former agency. They felt the links they were given were inappropriate, which is a problem when trying to improve your internet reputation.
Let me give you a case in point to show you what I mean. Let’s pretend you’re a part of the health and wellness, CBD, or fitness industries. You need articles that naturally incorporate your anchor text into the text itself if you want to attract backlinks, right? Sometimes, though, the article’s tone is negative towards your goods, and the resulting placement of the link is unfavourable.
To make matters worse, you’re probably building too many links too fast
It’s better to take your time and establish quality links than to try to build as many as possible quickly. Making a series of small, steady efforts is preferable to making a large, sudden one when building backlinks.
The common misconception among novice website owners is that a higher number of links equals higher search engine rankings. As a result, they amass an excessive number of links in a few short weeks, which is flagged as suspicious by search engines.